Toyota Electric Vehicle Mobile Application
DESCRIPTION
An intensive two-days Hackathon participated by design and engineering students.
The prompt: develop and create a mobile application with features and services that you feel like are valuable for an electrical vehicle. Deliver a working prototype and a pitch of the solution at the end.
This project placed second in the general design challenge and received good praise for UX, technology, and pitch presentation 🥳
KEY SKILLS
Concept Ideation
Interaction Design
Visual Design
Wireframing
Prototyping
ROLE
Product Designer
Product Manager
TIMELINE
April 2022, 2 days
* This project has been revamped by myself after the Hackathon
THE PROBLEM
Electric vehicle adoption has been steadily growing for several years, with an increasing number of EVs on the road. However, many EV owners have expressed safety concerns about overall battery condition and frustration with scheduling maintenance.
SOLUTION
As a consequence, we developed the new Toyota electric car app, which focuses on safety by displaying an overview of the vehicle's condition and notification settings in the situation of rapid battery discharge, exceeding the speed limit, or overheating.
🚩 Goal: The app aims to provide an inclusive and safe experience for electric vehicle owners.
BACKGROUND RESEARCH
I personally don’t own an electric vehicle, therefore the entire battery-powered automobile concept was novel to me. To familiarize myself, I decided to interview EV owners for direct insights.
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Due to hackathon's time constraint schedule, I was only able to interview one EV owner by the end of my research interviews.
USER JOURNEY MAPPING
After the initial research, our team started working on a user journey map that would allow us to consolidate the user pain point with common EV mobile app functionalities as equitable solutions. As a result, we were able to discover potential opportunities that could be translated into a final product that would enable users to have a smoother EV driving experience.
USER PERSONA
The user journey mapping provides the basic idea of the prospective opportunities, allowing us to eventually incorporate the user persona to present the application's primary user group.
HIGHLIGHTED FEATURES
Popular vehicle models
Provide users with information about popular car models available for purchase and rental.
Dealership location
Allow users to locate the dealership easily and effectively, as well as schedule an appointment directly from the app.
Status Overview
Allow users to gain a thorough understanding of each component of the vehicle in order to lessen the likelihood of an accident on the road
Notification Setting
Encourage users to consider safety such as low battery and overheat warnings or exceeding speed limit warnings.
Service
Allow users to request roadside assistance or maintenance with a single click. The app also allowed users to schedule an appointment without calling the dealership.
RETROSPECTIVE
This project has allowed my team to win 2nd place for the general WeHack challenge! 🥈
Given the tight time frame, I was able to address the primary user-pain issue by interviewing EV owners for first-hand insight. This technique allows me to comprehend the user's concerns regarding the vehicle battery's safety. I had to condense the design process into short hours, which pushed my critical thinking and time management abilities to the challenge. In addition, I gained valuable experience collaborating with other designers and receiving critical comments from judges and peers.